Risk communication in online shopping: An attempt to counteract the adverse effects of data breach salience on risk perception

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Keywords	Risk Perception, Risk Communication, Marketing, Data Breach, Data Safety, Colouring Cues, Online Shopping
Thesis Advisor	Liberali, Jordana, Chen, X.
Persistent URL	hdl.handle.net/2105/51935
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Uter, Susanne. (2020, March 27). Risk communication in online shopping: An attempt to counteract the adverse effects of data breach salience on risk perception. Marketing Management. Retrieved from http://hdl.handle.net/2105/51935

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