Risk communication in online shopping: An attempt to counteract the adverse effects of data breach salience on risk perception

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Keywords	Risk Perception, Risk Communication, Marketing, Data Breach, Data Safety, Colouring Cues, Online Shopping
Thesis Advisor	Liberali, Jordana, Chen, X.
Persistent URL	hdl.handle.net/2105/51935
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Uter, Susanne. (2020). Risk communication in online shopping: An attempt to counteract the adverse effects of data breach salience on risk perception. In Marketing Management.http://hdl.handle.net/2105/51935

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