Additional Metadata
Keywords Risk Perception, Risk Communication, Marketing, Data Breach, Data Safety, Colouring Cues, Online Shopping
Thesis Advisor Liberali, Jordana, Chen, X.
Persistent URL
Series Marketing Management
Uter, Susanne. (2020, March 27). Risk communication in online shopping: An attempt to counteract the adverse effects of data breach salience on risk perception. Marketing Management. Retrieved from