Risk Perception, Risk Communication, Marketing, Data Breach, Data Safety, Colouring Cues, Online Shopping
Liberali, Jordana, Chen, X.
Marketing Management
Rotterdam School of Management

Uter, Susanne. (2020, March 27). Risk communication in online shopping: An attempt to counteract the adverse effects of data breach salience on risk perception. Marketing Management. Retrieved from http://hdl.handle.net/2105/51935