Additional Metadata
Keywords Risk Perception, Risk Communication, Marketing, Data Breach, Data Safety, Colouring Cues, Online Shopping
Thesis Advisor Liberali, Jordana, Chen, X.
Persistent URL hdl.handle.net/2105/51935
Series Marketing Management
Citation
Uter, Susanne. (2020, March 27). Risk communication in online shopping: An attempt to counteract the adverse effects of data breach salience on risk perception. Marketing Management. Retrieved from http://hdl.handle.net/2105/51935