Additional Metadata
Keywords Charity, advertising, guilt
Thesis Advisor Genevsky, Alex, Brodin, A.K.
Persistent URL hdl.handle.net/2105/51936
Series Marketing Management
Citation
Claessens, Mira. (2020, March 27). Guilt: the emotion to let people dig deep into their pockets for charity?. Marketing Management. Retrieved from http://hdl.handle.net/2105/51936