Additional Metadata
Keywords Mood, Alcohol, Behavioral Intentions, Self-control, Custom, Emotions
Thesis Advisor Pauwels, Pamela, Smidts, Ale
Persistent URL hdl.handle.net/2105/51945
Series Marketing Management
Citation
Hendriks, Timon. (2020, March 27). The effect of mood on behavioral intentions: A study focusing on a universally adopted product category, alcohol. Marketing Management. Retrieved from http://hdl.handle.net/2105/51945