2020-03-27
The effect of mood on behavioral intentions: A study focusing on a universally adopted product category, alcohol
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , | |
| Pauwels, Pamela, Smidts, Ale | |
| hdl.handle.net/2105/51945 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Hendriks, Timon. (2020, March 27). The effect of mood on behavioral intentions: A study focusing on a universally adopted product category, alcohol. Marketing Management. Retrieved from http://hdl.handle.net/2105/51945 |
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