Online reviews, Steam, Elaboration Likelihood Model, Predictive modeling, Helpfulness of reviews, Perceived risk
Schoonees, P.C., Ferecatu, Alina
Marketing Management
Rotterdam School of Management

Chua, Larissa. (2020, May 14). Thumbs up for helpfulness: Predicting the helpfulness of online game reviews on Steam through peripheral and central features with a distinction between free and paid games. Marketing Management. Retrieved from