Additional Metadata
Keywords Online reviews, Steam, Elaboration Likelihood Model, Predictive modeling, Helpfulness of reviews, Perceived risk
Thesis Advisor Schoonees, P.C., Ferecatu, Alina
Persistent URL
Series Marketing Management
Chua, Larissa. (2020, May 14). Thumbs up for helpfulness: Predicting the helpfulness of online game reviews on Steam through peripheral and central features with a distinction between free and paid games. Marketing Management. Retrieved from