Additional Metadata
Keywords Online reviews, Steam, Elaboration Likelihood Model, Predictive modeling, Helpfulness of reviews, Perceived risk
Thesis Advisor Schoonees, P.C., Ferecatu, Alina
Persistent URL hdl.handle.net/2105/52145
Series Marketing Management
Citation
Chua, Larissa. (2020, May 14). Thumbs up for helpfulness: Predicting the helpfulness of online game reviews on Steam through peripheral and central features with a distinction between free and paid games. Marketing Management. Retrieved from http://hdl.handle.net/2105/52145