Additional Metadata
Keywords Cause-Related Marketing, Consumer Ethnocentrism, Construal Level Theory, Social Identity Theory, Prosocial behavior
Thesis Advisor Genevsky, Alex, Berens, Guido
Persistent URL hdl.handle.net/2105/52181
Series Marketing Management
Citation
van Zandwijk, Nino. (2020, May 22). The moderating role of consumer ethnocentrism on willingness to pay for cause-related marketing products: A moral dilemma?. Marketing Management. Retrieved from http://hdl.handle.net/2105/52181