The moderating role of consumer ethnocentrism on willingness to pay for cause-related marketing products: A moral dilemma?

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Keywords	Cause-Related Marketing, Consumer Ethnocentrism, Construal Level Theory, Social Identity Theory, Prosocial behavior
Thesis Advisor	Genevsky, Alex, Berens, Guido
Persistent URL	hdl.handle.net/2105/52181
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Zandwijk, Nino. (2020, May 22). The moderating role of consumer ethnocentrism on willingness to pay for cause-related marketing products: A moral dilemma?. Marketing Management. Retrieved from http://hdl.handle.net/2105/52181

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