The moderating role of consumer ethnocentrism on willingness to pay for cause-related marketing products: A moral dilemma?

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Keywords	Cause-Related Marketing, Consumer Ethnocentrism, Construal Level Theory, Social Identity Theory, Prosocial behavior
Thesis Advisor	Genevsky, Alex, Berens, Guido
Persistent URL	hdl.handle.net/2105/52181
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Zandwijk, Nino. (2020). The moderating role of consumer ethnocentrism on willingness to pay for cause-related marketing products: A moral dilemma?. In Marketing Management.http://hdl.handle.net/2105/52181

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