Additional Metadata
Keywords Cause-Related Marketing, Consumer Ethnocentrism, Construal Level Theory, Social Identity Theory, Prosocial behavior
Thesis Advisor Genevsky, Alex, Berens, Guido
Persistent URL
Series Marketing Management
van Zandwijk, Nino. (2020, May 22). The moderating role of consumer ethnocentrism on willingness to pay for cause-related marketing products: A moral dilemma?. Marketing Management. Retrieved from