Cause-Related Marketing, Consumer Ethnocentrism, Construal Level Theory, Social Identity Theory, Prosocial behavior
Genevsky, Alex, Berens, Guido
hdl.handle.net/2105/52181
Marketing Management
Rotterdam School of Management

van Zandwijk, Nino. (2020, May 22). The moderating role of consumer ethnocentrism on willingness to pay for cause-related marketing products: A moral dilemma?. Marketing Management. Retrieved from http://hdl.handle.net/2105/52181