The following thesis sought to understand the relation between media and feminism. By looking at Nancy Fraser’s three-dimensional approach to gender justice, I offered a comprehensive outline of contemporary feminist practices. The latter, were then contextualized through a media ecological lens, looking at how media and feminism co-exist, shape and are shaped by each other. With this in mind, I introduce the concept of hybrid ecologies, in which feminists, activist practices and media intertwine in a cyber-urban space, where virtual action can lead to material effects. By means of a case study, my argumentation was illustrated, so as to culminate in a critical discussion. The conclusions drawn from the latter are twofold: First I shed light on the limitations and build on Fraser’s three-dimensional framework, from which I then offer a theoretical perspective to the understanding of contemporary feminism: Clusters of activists’ groups merge, clash or reconstruct themselves within hybrid ecologies.