Banner Morphing: How matching advertisement design to the viewer's cognitive style can improve brand awareness

Additional Metadata
Keywords	Brand awareness, Brand logo, Banner advertising, Cognitive style, matching hypothesis, brand recognition, brand recall
Thesis Advisor	Ferecatu, Alina, Smidts, Ale
Persistent URL	hdl.handle.net/2105/52878
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Houwen, David. (2020, July 6). Banner Morphing: How matching advertisement design to the viewer's cognitive style can improve brand awareness. Marketing Management. Retrieved from http://hdl.handle.net/2105/52878

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