The Effect of Different Promotions on Purchase Intention for Search and Experience Goods

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Keywords	monetary promotion, non-monetary promotion, search good, experience good, perceived risk, perceived benefit, purchase intention
Thesis Advisor	Fytraki, Agapi, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/52881
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Karabay, Bensu. (2020, July 10). The Effect of Different Promotions on Purchase Intention for Search and Experience Goods. Marketing Management. Retrieved from http://hdl.handle.net/2105/52881

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