Context effects and their boundary conditions: How consumers’ susceptibility to context effects is affected by their own familiarity with the product category, time constraints and online reviews

Additional Metadata
Keywords	Context effects, Familiarity with products, Attraction effect, Similarity effect, Compromise effect, Time pressure, Online reviews
Thesis Advisor	Fytraki, Agapi, Tuk, M.A.
Persistent URL	hdl.handle.net/2105/52883
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ferreira Gonçalves, Mariana Sofia. (2020, July 10). Context effects and their boundary conditions: How consumers’ susceptibility to context effects is affected by their own familiarity with the product category, time constraints and online reviews. Marketing Management. Retrieved from http://hdl.handle.net/2105/52883

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