Charitable Message Framing and Consumer Attention

Additional Metadata
Keywords	Message Framing, Consumer Attention, Donation Bahavior, Charitable Advertisements, Mood and Attention, Charity
Thesis Advisor	Gai, Jia, Tuk, M.A.
Persistent URL	hdl.handle.net/2105/52884
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Rooij, Tess. (2020, July 10). Charitable Message Framing and Consumer Attention. Marketing Management. Retrieved from http://hdl.handle.net/2105/52884

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