Charitable Message Framing and Consumer Attention

Additional Metadata
Keywords	Message Framing, Consumer Attention, Donation Bahavior, Charitable Advertisements, Mood and Attention, Charity
Thesis Advisor	Gai, Jia, Tuk, M.A.
Persistent URL	hdl.handle.net/2105/52884
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Rooij, Tess. (2020). Charitable Message Framing and Consumer Attention. In Marketing Management.http://hdl.handle.net/2105/52884

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