Cause-related Marketing: The Role of Consumer Choice of Donation Cause in Mitigating Situational Skepticism

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Keywords	cause-related marketing, consumer choice, perceived personal control, brand evaluation, situational skepticism, dispositional skepticism
Thesis Advisor	Gai, Jia, Tuk, M.A.
Persistent URL	hdl.handle.net/2105/52885
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kukk, Kadi. (2020, July 10). Cause-related Marketing: The Role of Consumer Choice of Donation Cause in Mitigating Situational Skepticism. Marketing Management. Retrieved from http://hdl.handle.net/2105/52885

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