Cause-related Marketing: The Role of Consumer Choice of Donation Cause in Mitigating Situational Skepticism

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Keywords	cause-related marketing, consumer choice, perceived personal control, brand evaluation, situational skepticism, dispositional skepticism
Thesis Advisor	Gai, Jia, Tuk, M.A.
Persistent URL	hdl.handle.net/2105/52885
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kukk, Kadi. (2020). Cause-related Marketing: The Role of Consumer Choice of Donation Cause in Mitigating Situational Skepticism. In Marketing Management.http://hdl.handle.net/2105/52885

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