The goal-gradient hypothesis in the digital world

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Keywords	digitalization, rewards, goals, interpurchase time, value of purchase, goal-gradient, loyalty program
Thesis Advisor	Lemmens, Aurélie, Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/52889
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bakkers, Suzanne. (2020, July 10). The goal-gradient hypothesis in the digital world. Marketing Management. Retrieved from http://hdl.handle.net/2105/52889

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