The role of nostalgic appeals in personalized advertising on attitude and purchase intention

Additional Metadata
Keywords	personalized advertising, nostalgia, attitude, purchase intention, personalization, attitude towards the advertisement
Thesis Advisor	van Overveld, Mark, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/52912
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Veldhoven, Emma. (2020). The role of nostalgic appeals in personalized advertising on attitude and purchase intention. In Marketing Management.http://hdl.handle.net/2105/52912

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