Creativity: The Key to Success in Online Advertising?

Additional Metadata
Keywords	Elaboration Likelihood Model, Advertising Creativity, Online Advertising, Product Involvement
Thesis Advisor	Pauwels, Pamela, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/52914
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Janssen, Juliette. (2020, July 10). Creativity: The Key to Success in Online Advertising?. Marketing Management. Retrieved from http://hdl.handle.net/2105/52914

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