Creativity: The Key to Success in Online Advertising?

Additional Metadata
Keywords	Elaboration Likelihood Model, Advertising Creativity, Online Advertising, Product Involvement
Thesis Advisor	Pauwels, Pamela, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/52914
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Janssen, Juliette. (2020). Creativity: The Key to Success in Online Advertising?. In Marketing Management.http://hdl.handle.net/2105/52914

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