Creativity in Marketing

Additional Metadata
Keywords	creativity, marketing, brandcredibility, advertisementliking, brandattitude, consumerinvolvement
Thesis Advisor	Pauwels, Pamela, Smidts, Ale
Persistent URL	hdl.handle.net/2105/52915
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Zanen, Lisette. (2020). Creativity in Marketing. In Marketing Management.http://hdl.handle.net/2105/52915

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