Deceptive Advertising and Celebrity Endorsements: a match made in heaven?

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Keywords	Celebrity endorsement, false advertising, deceptive advertising
Thesis Advisor	Boksem, Maarten, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/52925
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Peeman, Stefan Peeman. (2020). Deceptive Advertising and Celebrity Endorsements: a match made in heaven?. In Marketing Management.http://hdl.handle.net/2105/52925

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