Are Starting Solutions Overrated? The Effect of Customization Architecture and Fashion Innovativeness on Consumer Perceptions.

Additional Metadata
Keywords	Customization via Starting Solution, Mass Customization, Attribute-by-Attribute Customization, Fashion Innovativeness, Customization Architecture
Thesis Advisor	De Raaf, Daan, Puntoni, Stefano
Persistent URL	hdl.handle.net/2105/52927
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van den Heuvel, Kas. (2020). Are Starting Solutions Overrated? The Effect of Customization Architecture and Fashion Innovativeness on Consumer Perceptions. In Marketing Management.http://hdl.handle.net/2105/52927

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