Customer Journey Mapping: comparing CJM methods

Additional Metadata
Keywords	Customer Experience, customer decision journey, B2B
Thesis Advisor	van t Klooster, Erik, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/54006
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Strien, Eleftheria. (2020, July 10). Customer Journey Mapping: comparing CJM methods. Marketing Management. Retrieved from http://hdl.handle.net/2105/54006

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