Online experimentation:  The effect of cognitive styles and banners on click-through

Additional Metadata
Keywords	Morphing, Banner, Cognitive style
Thesis Advisor	Ferecatu, Alina, Martinovici, A.
Persistent URL	hdl.handle.net/2105/54008
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fox, Crispin. (2020). Online experimentation: The effect of cognitive styles and banners on click-through. In Marketing Management.http://hdl.handle.net/2105/54008

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