Online Morphing: An Attempt to Optimize Ad Effectiveness and Purchasing Probability along the Purchasing Process

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Keywords	Morphing, Matching, Online Ad Design, Decision-Making Process, Purchasing Process, Purchasing Probability, Ad Effectiveness
Thesis Advisor	Ferecatu, Alina, Martinovici, A.
Persistent URL	hdl.handle.net/2105/54009
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Langerbeins, Jelena. (2020, July 10). Online Morphing: An Attempt to Optimize Ad Effectiveness and Purchasing Probability along the Purchasing Process. Marketing Management. Retrieved from http://hdl.handle.net/2105/54009

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