Online Morphing: An Attempt to Optimize Ad Effectiveness and Purchasing Probability along the Purchasing Process

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Keywords	Morphing, Matching, Online Ad Design, Decision-Making Process, Purchasing Process, Purchasing Probability, Ad Effectiveness
Thesis Advisor	Ferecatu, Alina, Martinovici, A.
Persistent URL	hdl.handle.net/2105/54009
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Langerbeins, Jelena. (2020). Online Morphing: An Attempt to Optimize Ad Effectiveness and Purchasing Probability along the Purchasing Process. In Marketing Management.http://hdl.handle.net/2105/54009

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