Website morphing in the online fast moving consumer goods industry

Additional Metadata
Keywords	fmcg, generation, website morphing, website expertise, website design, online experimentation
Thesis Advisor	Ferecatu, Alina, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/54010
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nelemans, Pim. (2020, July 10). Website morphing in the online fast moving consumer goods industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/54010

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