Website morphing in the online fast moving consumer goods industry

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Keywords	fmcg, generation, website morphing, website expertise, website design, online experimentation
Thesis Advisor	Ferecatu, Alina, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/54010
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nelemans, Pim. (2020). Website morphing in the online fast moving consumer goods industry. In Marketing Management.http://hdl.handle.net/2105/54010

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