Which information matters the most to the consumer’s purchase interest: VOLUME or VALENCE?

Additional Metadata
Keywords	valence, volume, ewom, purchase intention
Thesis Advisor	Gai, Jia, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/54013
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nikolov, Bozhidar. (2020, July 16). Which information matters the most to the consumer’s purchase interest: VOLUME or VALENCE?. Marketing Management. Retrieved from http://hdl.handle.net/2105/54013

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