Which information matters the most to the consumer’s purchase interest: VOLUME or VALENCE?

Additional Metadata
Keywords	valence, volume, ewom, purchase intention
Thesis Advisor	Gai, Jia, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/54013
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nikolov, Bozhidar. (2020). Which information matters the most to the consumer’s purchase interest: VOLUME or VALENCE?. In Marketing Management.http://hdl.handle.net/2105/54013

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