The impact of product creativity on innovation performance

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Keywords	Innovation performance, perceived product creativity, Consumer perception, Curvilinear relationship, Novelty, Willingness to Invest
Thesis Advisor	Pauwels, Pamela, Smidts, Ale
Persistent URL	hdl.handle.net/2105/54014
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Dam, Max. (2020, July 10). The impact of product creativity on innovation performance. Marketing Management. Retrieved from http://hdl.handle.net/2105/54014

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