Leveraging the Prominence of Website Features in Website Morphing: An Online Experiment on Matching the Prominence of the Product Description and Online Customer Reviews for Opinion Leaders and Opinion Followers to Increase Purchase Intention.

Additional Metadata
Keywords	opinion leadership, website morphing, purchase intention, A/B testing, online customer reviews, product description, prominence
Thesis Advisor	Ferecatu, Alina, Liberali, Gui
Persistent URL	hdl.handle.net/2105/54098
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Velzen, Ryan. (2020, May 14). Leveraging the Prominence of Website Features in Website Morphing: An Online Experiment on Matching the Prominence of the Product Description and Online Customer Reviews for Opinion Leaders and Opinion Followers to Increase Purchase Intention.. Marketing Management. Retrieved from http://hdl.handle.net/2105/54098

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