2020-07-21
Investigating organizational intentions and consumer perceptions regarding social marketing campaigns with a message of shared responsibility
Publication
Publication
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Berens, Guido, Cornelissen, Joep | |
hdl.handle.net/2105/54153 | |
Global Business & Sustainability | |
Organisation | Rotterdam School of Management |
Adriaanse, Jaimy. (2020, July 21). Investigating organizational intentions and consumer perceptions regarding social marketing campaigns with a message of shared responsibility. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/54153
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