Investigating organizational intentions and consumer perceptions regarding social marketing campaigns with a message of shared responsibility

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Keywords	social marketing campaigns, shared responsibility, organizational intentions, consumer perceptions, SBI
Thesis Advisor	Berens, Guido, Cornelissen, Joep
Persistent URL	hdl.handle.net/2105/54153
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Adriaanse, Jaimy. (2020). Investigating organizational intentions and consumer perceptions regarding social marketing campaigns with a message of shared responsibility. In Global Business & Sustainability.http://hdl.handle.net/2105/54153

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