Loyalty Programs: Relationship-building or a scheme

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Keywords	loyalty programs, Technology acceptance model, customer loyalty, loyalty program benefits, perceived risks, perceived ease of use
Thesis Advisor	van t Klooster, Erik, Chen, X.
Persistent URL	hdl.handle.net/2105/54170
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Madeleine Karissa Kargito, Madeleine. (2020, July 16). Loyalty Programs: Relationship-building or a scheme. Marketing Management. Retrieved from http://hdl.handle.net/2105/54170

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