Loyalty Programs: Relationship-building or a scheme

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Keywords	loyalty programs, Technology acceptance model, customer loyalty, loyalty program benefits, perceived risks, perceived ease of use
Thesis Advisor	van t Klooster, Erik, Chen, X.
Persistent URL	hdl.handle.net/2105/54170
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Madeleine Karissa Kargito, Madeleine. (2020). Loyalty Programs: Relationship-building or a scheme. In Marketing Management.http://hdl.handle.net/2105/54170

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