2020-07-23
The influence of goal congruence on online advertising and the advertising effectiveness
Publication
Publication
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Ferecatu, Alina, van t Klooster, Erik | |
hdl.handle.net/2105/54171 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Singh, Sukhpreet. (2020, July 23). The influence of goal congruence on online advertising and the advertising effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/54171
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