The influence of goal congruence on online advertising and the advertising effectiveness

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Keywords	online advertising, native advertising, display advertising, goal congruity, click-through rate, click intention, goal congruence
Thesis Advisor	Ferecatu, Alina, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/54171
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Singh, Sukhpreet. (2020). The influence of goal congruence on online advertising and the advertising effectiveness. In Marketing Management.http://hdl.handle.net/2105/54171

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