Studying the robustness of brand awareness  with social proof,  in a high involvement setting.

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Keywords	brand awareness, social proof, high involvement, robustness
Thesis Advisor	Fytraki, Agapi, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/54172
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Kerros, Mayeul. (2020, July 23). Studying the robustness of brand awareness with social proof, in a high involvement setting.. Marketing Management. Retrieved from http://hdl.handle.net/2105/54172

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