Studying the robustness of brand awareness  with social proof,  in a high involvement setting.

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Keywords	brand awareness, social proof, high involvement, robustness
Thesis Advisor	Fytraki, Agapi, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/54172
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Kerros, Mayeul. (2020). Studying the robustness of brand awareness with social proof, in a high involvement setting. In Marketing Management.http://hdl.handle.net/2105/54172

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