2020-07-23
Interfaces and Engagement: The effect of using touch vs. non-touch interfaces on user engagement and purchase behavior
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , | |
| Fytraki, Agapi, Ferecatu, Alina | |
| hdl.handle.net/2105/54175 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Vuijk, Fabiënne. (2020, July 23). Interfaces and Engagement: The effect of using touch vs. non-touch interfaces on user engagement and purchase behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/54175 |
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