2020-07-23
Selective Processing of eWOM (electronic Word-of-Mouth) Information Cues: How Processing differs for Search and Experience Goods with varying Price levels
Publication
Publication
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Gai, Jia, Ferecatu, Alina | |
hdl.handle.net/2105/54178 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Lützen, Hanna. (2020, July 23). Selective Processing of eWOM (electronic Word-of-Mouth) Information Cues: How Processing differs for Search and Experience Goods with varying Price levels. Marketing Management. Retrieved from http://hdl.handle.net/2105/54178
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