2020-07-23
Selective Processing of eWOM (electronic Word-of-Mouth) Information Cues: How Processing differs for Search and Experience Goods with varying Price levels
Publication
Publication
| Additional Metadata | |
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| , , , , , | |
| Gai, Jia, Ferecatu, Alina | |
| hdl.handle.net/2105/54178 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Lützen, Hanna. (2020, July 23). Selective Processing of eWOM (electronic Word-of-Mouth) Information Cues: How Processing differs for Search and Experience Goods with varying Price levels. Marketing Management. Retrieved from http://hdl.handle.net/2105/54178 |
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