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Gai, Jia, Ferecatu, Alina
hdl.handle.net/2105/54178
Marketing Management
Rotterdam School of Management

Lützen, Hanna. (2020). Selective Processing of eWOM (electronic Word-of-Mouth) Information Cues: How Processing differs for Search and Experience Goods with varying Price levels. In Marketing Management.http://hdl.handle.net/2105/54178