Perceptions of motives on consumer perceptions of company Instagram communications. How does perceived purpose influence consumers' perceptions of company communications?

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Keywords	CSR, Corporate Social Responsibility, Instagram, Purpose-driven, Profit-driven, Consumer perception, Company communications
Thesis Advisor	Berens, Guido, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/54181
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fromentin, Gemma. (2020, July 23). Perceptions of motives on consumer perceptions of company Instagram communications. How does perceived purpose influence consumers' perceptions of company communications?. Marketing Management. Retrieved from http://hdl.handle.net/2105/54181

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