Establishing a Brand's Personality through Inclusive Values: A Qualitative Investigation into the Jewish Consumers' Perception of Ethnic Marketing, Brand Personification, and Brand Loyalty

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Keywords	Jewish consumers in Germany, ethnic marketing, anthropomorphism, brand loyalty, consumer behavior
Thesis Advisor	Berens, Guido, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/54183
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cilevica, Darja. (2020, July 23). Establishing a Brand's Personality through Inclusive Values: A Qualitative Investigation into the Jewish Consumers' Perception of Ethnic Marketing, Brand Personification, and Brand Loyalty. Marketing Management. Retrieved from http://hdl.handle.net/2105/54183

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