The Role of Anthropomorphization in NGO Crisis Communication

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Keywords	anthropomorphism, NGOs, Organization Size, Donation Intention, organization scale
Thesis Advisor	Berens, Guido, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/54184
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Blattgerste, Tiffany. (2020, July 22). The Role of Anthropomorphization in NGO Crisis Communication. Marketing Management. Retrieved from http://hdl.handle.net/2105/54184

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