The Role of Anthropomorphization in NGO Crisis Communication

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Keywords	anthropomorphism, NGOs, Organization Size, Donation Intention, organization scale
Thesis Advisor	Berens, Guido, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/54184
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Blattgerste, Tiffany. (2020). The Role of Anthropomorphization in NGO Crisis Communication. In Marketing Management.http://hdl.handle.net/2105/54184

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