2020-07-23
To safeguard identity or to fall prey to ‘Guilty Pleasures’? The impact of identity salience, anticipated shame, and media format on self-control in entertainment consumption
Publication
Publication
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Cito, Maria Cristina, Paolacci, G. | |
hdl.handle.net/2105/54201 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Vycaite, Aurelija. (2020, July 23). To safeguard identity or to fall prey to ‘Guilty Pleasures’? The impact of identity salience, anticipated shame, and media format on self-control in entertainment consumption. Marketing Management. Retrieved from http://hdl.handle.net/2105/54201
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