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Cito, Maria Cristina, Paolacci, G.
hdl.handle.net/2105/54201
Marketing Management
Rotterdam School of Management

Vycaite, Aurelija. (2020). To safeguard identity or to fall prey to ‘Guilty Pleasures’? The impact of identity salience, anticipated shame, and media format on self-control in entertainment consumption. In Marketing Management.http://hdl.handle.net/2105/54201