Context Matters: The Interplay Between Publisher and Advertiser Trust in Consumer Responses to Online Behavioral Advertising

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Keywords	online behavioral advertising, personalization, platform trust, advertiser trust
Thesis Advisor	Martinovici, A., Chen, X.
Persistent URL	hdl.handle.net/2105/54203
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Geerts, Niels. (2020, July 16). Context Matters: The Interplay Between Publisher and Advertiser Trust in Consumer Responses to Online Behavioral Advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/54203

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